Charles Dickens and Mark Twains lessons Essay - 1325 Words

group D Friday II Final essay Charles Dickens and Mark Twains lessons Writers can not only entertain their readers by telling an appealing story, but they can also educate the readers and open their minds. Charles Dickens and Mark Twain are both very famous and important writers. Although Dickens is British and Twain American, they had the same purpose with their writing. They both wrote novels that made stories appealing to the common man as well as to educate people. A comparison of the two novels Hard times by Charles Dickens and The adventures of Huckleberry Finn by Mark Twain can show that although both writers lived in different societies they shared the same point of views about life and used their writing to educate their†¦show more content†¦Everything that is not factual is considered as imagination. The wisdom of the heart is embodied in Sissy Jupe. Simple, considered uneducable, Sissy brings goodness and purity to bear on many of the characters, including Gradgrind. As he sees the products of his philosophy shattered around him, pa rticularly Louisa and Tom, he begins to wonder if the wisdom of the heart that others have talked about really exists. Sissy proves to him that it does, and she salvages a great deal that might have been lost. In The adventures of Huckleberry Finn the conflict between wisdom of de heart and wisdom of the head takes place in one character. Huckleberry constantly challenges his morals with the way he is brought up, as a racist southern boy, and his own personal beliefs; his heart. The main point of this conflict is mostly based on the way society treats Jim. Many times in the story, Huckleberry treats Jim poorly, merely because of his skin colour, as he does such things as place a rattlesnake skin near Jim as he is sleeping, which ends up in Jim being bitten by a snake. Also since Jim is a slave, and because of his colour many references to the word quot;Niggerquot; are plagued throughout the story, as he is being called one, and so are the rest of the black population in the book. Bu t that is where Huckleberrys conflict arises. He sees Jim as a nice, hearted man and wishes to set him free. But at the same time, he has his own prejudices as in chapter twenty-three,Show MoreRelatedGreat Expectations by Charles Dickens and THe Adventures of Hckleberry Finn by Mark Twain669 Words   |  3 PagesGreat Expectations by Charles Dickens and The Adventures of Huckleberry Finn by Mark Twain are both timeless novels written by well-known authors. In both novels the main character finds himself on a journey where he goes through many ups and downs until he reaches his â€Å"final destination.† While the novels have their similarities they also have many differences. In his writing, Charles Dickens chose to take a more romantic route while Mark Twain chose to be more realistic in his work. Despite theirRead MoreWalt Disney Set the Stage for Great Film Making Essay examples1310 Words   |  6 Pagesenrolled in elementary school he started his own personal drawings of the animals on his farm. Once Disney had reached school age he had developed a creative mindset and made up games to play on his own and enjoyed reading books written by Mark Twain and Charles Dickens. When the Disney’s lived in Kansas City, Walt Disney was a young teenager and discovered his love and interest in Electric Park. The amusement park showcased their lit up roller coaster, a swimming pool, and a fountain light show. AtRead MoreEssay Prompts4057 Words   |  17 Pagessuitable to the topic. DO NOT write about a short story, poem or film. Beloved Jane Eyre Cat on a Hot Tin Roof Light in August Crime and Punishment Macbeth Death of a Salesman The Major of Casterbridge A Doll House The Piano Lesson Ghosts The Playboy of the Western World Great Expectations Romeo and Juliet The Great Gatsby The Scarlet Letter Heart of Darkness Song of Solomon The Importance of Being Earnest 2001: Novelists and playwrights have oftenRead MoreAnalysis Of Thomas Foster Chapter Notes2486 Words   |  10 Pagesgetting along †¢ Communion allows the characters to attempt to overcome internal battles †¢ In these scenes the goal is to get the reader to empathize with the characters Chapter 3 Vampirism †¢ People are often attracted to danger †¢ Vampires leave their mark and take away an individual’s innocence †¢ Often contrasts between young and old occur in vampire or ghost based novels †¢ Symbolic of people exploiting each other, denying someone else’s needs due to their own desires †¢ We are vampires, in one way orRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pageslogically and inevitably unfolds from the one that preceded it, thereby generating a momentum that drives the plot forward its appointed resolution. Chronological plot structure can be loose, relaxed and episodic. In Henry Fielding’s Tom Jones and Mark Twain’s Huckleberry Finn, the plots are composed of a series of separate and largely self-contained episodes, resembling so many beads on a string. The unifying element is the protagonist, as he wanders into and out of a series of adventures that,Read MoreHumanities11870 Words   |  48 PagesThere lived a wife at Usher’s Well, And a wealthy wife was she; She had three stout and stalwart sons, And sent them o’er the sea. The first step in scanning is to determine the accented or stressed syllable. This is done by placing an accent mark over each stressed syllable. (Remember that you are finding the â€Å"beat† of the poem†). / / / / There lived a wife at Usher’s Well, / / / And a wealthy wife was she; / / / / She had threeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesFailure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical Dilemma Jekyll and Hyde 33 Case Incident 1 â€Å"Lessons for ‘Undercover’ Bosses† 34 Case Incident 2 Era of the Disposable Worker? 35 vii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity

Ancient Greek Contributions Free Essays

Ancient Greek civilizations originated in 2000 B. C. and lasted to about 300 B. We will write a custom essay sample on Ancient Greek Contributions or any similar topic only for you Order Now C. their culture still impacts Western civilization. Also Greeks spread their ideas all over the world. They contributed significantly with the ideas of geometry, philosophy, government, sporting events, architecture, sculpture, drama, and more. All of this came about and reached new heights during Greece’s â€Å"Golden Age†. This age lasted for about 50 years. Today all of our lives are greatly affected and influenced from the lives of Greeks. Today in the Western civilizations they use a form of government called democracy. Doc 3) There is a fragment from Pericles’ Funeral Oration. It describes Athens’ governmental plan. A system of government called democracy, where more citizens participate and have more say. In direct democracy citizens rule directly not through representation. Part of Pericles’ plan for Athens was to increase the number of public officials with paid salaries and use direct democracy. Pericles plan for democracy was also for t he poor to not be discriminated for social rankings. He also wanted the citizens to serve his country at any position on the social scale but you have to be a defined citizen. Pericles once stated â€Å"†¦power is in the hands not of a minority but of the whole people†. Athens went through a period of time of power struggles between the rich and poor. Today there are many countries that use democracy as a form of government. During Athens â€Å"Golden Age† philosophy started to take over. A philosopher is a person who offers views or theories on profound questions in ethics, metaphysics, and logic. They were also known as â€Å"lovers of wisdom†. Philosophers taught through questioning about life, family, friends, and religion. Socrates, a philosopher that came about during the birth of philosophy. He believed there was absolute standards existed for truth and justice. Socrates encouraged people to question their moral character and actions. For example, one of his most famous quotes was â€Å"The unexamined life is not worth living† (Doc1). At the age of 70 he was brought to trial for â€Å"corrupting the youth of Athens†. Government officials thought these ideas were radical, absurd, and dangerous. Socrates defended himself by forcing people to think for themselves. He had the decision to drink hemlock, a slow acting poison or tell the world that everything he said was a lie. He chose the hemlock and died. His contribution became an important part of Western civilization, a lesson that taught people to think for themselves and to stand up for what they believe in. Aristotle lived from 384 to 322 B. C. He was a student of Plato. Aristotle opened a school in Athens called the Lyceum. He believed in studying how things originated to achieve the clearest view. Aristotle invented a method for arguing according to logic. Aristotle questioned the nature of the world and human belief. He applied this method to psychology, physics, and biology. He believes that a life guided by human reason is superior to any other and that someone’s ability to reason distinguishes them from anyone else (Doc2). These ideas of human reasoning and standards for justice are still used in western civilization, therefore showing Greece’s influence and contribution. Another area of Greek achievement is theater. In ancient Greece plays became important. There were two kinds of plays written and performed, comedy and tragedy. A comedy back then usually made fun of a certain topic. A tragedy in ancient Greece usually dealt with a social or moral issue, or human suffering. In a tragedy play a girl named Antigone goes against the king’s orders and buries her brother, who was killed while leading a rebellion (Doc 6) shows an example of a tragedy play. In this play many Greeks values were expressed which is the same purpose of the majority of western civilizations plays today which was to express certain values. It can easily be noted that all over the world is significantly impacted by ancient Greece. They made major development and advancements in the areas of math, science, philosophy, art, government, and architecture. How to cite Ancient Greek Contributions, Papers

Love, Lust and Obsession in The Great Gatsby Essay Example For Students

Love, Lust and Obsession in The Great Gatsby Essay There is a fine line between love and lust. If love is only a will to possess, it is not love. To love someone is to hold them dear to ones heart. In The Great Gatsby, the characters, Jay Gatsby and Daisy Buchanan are said to be in love, but in reality, this seems to be a misconception. In The Great Gatsby, Fitzgerald portrays the themes of love, lust and obsession, through the character of Jay Gatsby, who confuses lust and obsession with love. By the end of the novel however, Jay Gatsby is denied his love and suffers an untimely death. The author interconnects the relationships of the various prominent characters to support these ideas. The character of Jay Gatsby was a wealthy business man, who the author developed as arrogant and tasteless. Gatsbys love interest, Daisy Buchanan, was a subdued socialite who was married to the dim witted Tom Buchanan. She is the perfect example of how women of her level of society were supposed to act in her day. The circumstances surrounding Gatsby and Daisys relationship kept them eternally apart. For Daisy to have been with Gatsby would have been forbidden, due to the fact that she was married. That very concept of their love being forbidden, also made it all the more intense, for the idea of having a prohibited love, like William Shakespeares Romeo and Juliet, made it all the more desirable. Gatsby was remembering back five years to when Daisy was not married and they were together:His heart began to beat faster as Daisys white face came up to his own. He knew that when he kissed this girl, and forever wed his unutterable visions to her perishable breath, his mind would never ro mp again like the mind of God. So he waited, listening for a moment longer to the tuning-fork that had been struck upon a star. Then he kissed her. At his lips touch she blossomed for him like a flower and the incarnation was complete. His memory of her is sweet and beautiful so that even without saying it, it is obvious that he was, and possibly is still, in love with her. He remembered the past and convinced himself that it could be like that once again. He became delusional with love, and was blinded by it. Because Daisy was married, it was impossible for she and Gatsby to be together, but this did not stop them from secretly flirting and quietly exchanging their tokens of affection. Who wants to go to town? demanded Daisy insistently. Gatsbys eyes floated toward her. Ah, she cried, you look so cool.Their eyes met, and they stared together at each other, alone in space. With an effort she glanced down at the table. You always look so cool, she repeated. She had told him that she loved him, and Tom Buchanan sawBefore this quote, Tom had no inkling of Gatsby and Daisys secret affair and when he finds out, it makes him crazed. The thought of not having control over his women, made him furious. He also thought that to love someone, you had to dominate them and the moment he realizes that he has lost this domination, he panics because he thinks that maybe Daisy doesnt love him anymore. Gatsby senses that Tom is upset which gives Gatsby a sense of power since it is now he who has control over Daisy, for the time being. To lust for someone is to have sexual longings for a person. In The Great Gatsby, Fitzgerald portrays lust through Gatsby. It is mentioned that before he met Daisy, he lusted after many women, yet he held no respect for them. .u3ffa4654227cc0497b1dc73cc4184460 , .u3ffa4654227cc0497b1dc73cc4184460 .postImageUrl , .u3ffa4654227cc0497b1dc73cc4184460 .centered-text-area { min-height: 80px; position: relative; } .u3ffa4654227cc0497b1dc73cc4184460 , .u3ffa4654227cc0497b1dc73cc4184460:hover , .u3ffa4654227cc0497b1dc73cc4184460:visited , .u3ffa4654227cc0497b1dc73cc4184460:active { border:0!important; } .u3ffa4654227cc0497b1dc73cc4184460 .clearfix:after { content: ""; display: table; clear: both; } .u3ffa4654227cc0497b1dc73cc4184460 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3ffa4654227cc0497b1dc73cc4184460:active , .u3ffa4654227cc0497b1dc73cc4184460:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3ffa4654227cc0497b1dc73cc4184460 .centered-text-area { width: 100%; position: relative ; } .u3ffa4654227cc0497b1dc73cc4184460 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3ffa4654227cc0497b1dc73cc4184460 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3ffa4654227cc0497b1dc73cc4184460 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3ffa4654227cc0497b1dc73cc4184460:hover .ctaButton { background-color: #34495E!important; } .u3ffa4654227cc0497b1dc73cc4184460 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3ffa4654227cc0497b1dc73cc4184460 .u3ffa4654227cc0497b1dc73cc4184460-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3ffa4654227cc0497b1dc73cc4184460:after { content: ""; display: block; clear: both; } READ: Existentialism EssayHe knew women early, and since they spoiled him he became contemptuous of them, of young virgins because they were ignorant, of the others because they were hysterical about things which in his overwhelming self-absorption he took for granted. Until he met Daisy, he took women for granted, never understanding the value of respect and love. The character of Gatsby gives enough evidence to conclude that lust has nothing to do with love, and that they are entirely different frames of mind. Gatsby lusted for women, but did not respect or love his lust objects. They were only objects of desire. When lust becomes an obsession, lust becomes dangerous. It can completely overpower a person until they become controlled by it. By the end of this book, Gatsby becomes obsessed with Daisy. He thinks of nothing else but her and constantly analyses over every little detail of her life. He wanted her so much to have her, that it consumed his life. He wanted nothing less of Daisy than that she should go to Tom and say: I never loved you. After she had obliterated four years with that sentence they could decide upon the more practical measures to be taken. One of them was that, after she was free, they were to go back to Louisville and be married from her house just as if it were five years ago. And she doesnt understand, he said. She used to be able understand. Wed sit for hours-He broke off and began to walk up and down a desolate path of fruit rinds and discarded favours and crushed flowers. I wouldnt ask too much of her, I ventured. You cant repeat the pastCant repeat the past? he cried incredulously. Why of course you can!Gatsby becomes delusional with the thought of Daisy. He again thought that he could turn back the hands of time and have everything the same and perfect, with the exception of a few dollars or so. He had no life anymore. She was his life. It is also clear that the driving motivation for getting all his money, was so that he will appeal to Daisy. She was a material woman and she was used to living a lavish life. She knew that if she married Gatsby, she would have to give up many of the luxuries that she had become accustomed to over the years of her life. Gatsbys whole efforts in this book are focused on trying to bring him and Daisy back to the point of time before he joined the army, except this time he has enough money for her. She never loved you, dont you hear? he cried. She only married you because I was poor and she was tired of waiting for me. It was a terrible mistake, but in her heart she never loved any one except me!He wanted to repeat the past and have it exactly the way it was before he joined the army. She wasnt willing to risk her social status for the man she loved, concluding that she did not really love him. Near the end of the novel, Gatsby is murdered by the husband of the woman Daisy had killed. Gatsby was denied Daisys love and he thereafter paid for her actions. She walked away with her life and social status in tact and continued to live in luxury, paying no thought to the fact that the man she had loved, was killed for an action that she herself had committed. Throughout the novel, the character of Gatsby portrayed the succession of love, to lust, to obsession. By showing this succession, he differentiated between the three, deducting that they all were different things. If love is only a will to possess, it is not love.

Why Content Marketing Fails in Information Technology (and how to fix it) - The Writers For Hire

WHY CONTENT MARKETING FAILS IN INFORMATION TECHNOLOGY (AND HOW TO FIX IT) As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such as blog posts, emails, white papers to help companies build relationships with potential customers — has long been celebrated as one of the best ways for a company to establish authority in their field. Content marketing isn’t a one-size-fits all solution, though. Sometimes you may find that, despite your best efforts, you’re just not achieving your goals. People aren’t sharing your posts (or even reading them). No one has liked any of your Facebook posts, and your email open rate is just embarrassing. It’s OK. This happens all the time. IT can be a tricky field from a content marketing perspective. Even though IT spending is on the rise, finding a way to engage with your customers (past, present, and future) can be tough. If you’re an IT marketing manager who’s been trying to figure out why your content marketing efforts haven’t been doing what you’d hoped, you’re in luck. We’ve put together a helpful list of common mistakes that people make when putting a content marketing strategy in place for the IT world. As an added bonus, we’ve included a few helpful tips to break the cycle. It’s Boring! IT is one of those fields where everything is technical. It doesn’t matter if you’re talking server capacity, redundancy, or uptime; you’re going to be describing something where details matter — but you have to choose the right details, or you will inspire a non-optimal reader behavior.   This is, they’ll stop reading. That’s because no one wants to read something that isn’t interesting. Not you, not your boss, and definitely not your potential customers. If you’re spending time creating content that isn’t exciting, your content marketing efforts aren’t going to achieve your goals. Engaging content does several things: It tells a story. And when it’s appropriate, it tells your story. It helps people connect with your brand. The more people understand you, the more likely people are to spend their money with you. It’s sharable. The more interesting your content, the more people are going to want their friends, family, and — most importantly — their business contacts to see it. The thing is, just because you’re in what many people would consider a boring market, doesn’t mean your content has to be boring. A lot of industries fall victim to this trend, but you don’t have to. Paddy Padmanabhan is the CEO of Damo Consulting, a B2B health care technology firm that specializes in thought leadership. â€Å"Most people don’t realize that being good at what you do, doesn’t mean you can write about it,† he says. Take the time to learn about storytelling. Being able to tell the kind of story that people want to read can turn any topic into something interesting. A great example of this is the TV show, How It’s Made. Working in a factory is about as boring as it gets. You do one task, like putting empty boxes on a conveyor belt. All. Day. Long. The job itself is pretty uninspiring. What is interesting, though, is the process of manufacturing. How It’s Made nails this with well-produced, highly engaging segments on everything from light bulbs to fishing rods. It’s been so successful in telling the story of manufacturing that it’s been running since 2001. If a TV show can do that with something like manufacturing light bulbs, you can tell the fascinating behind-the-scenes story of your IT solutions. Quantity Over Quality Some people think that if they start a blog and load it with as much content as possible, they’re running a successful content marketing campaign. They’re not. What they are doing is filling up space — space that could be used to publish high-quality content that readers and potential customers will love — with fluff. Fluff isn’t a good thing. No one likes fluff, not even people who produce cotton balls. Liz Bedor is a content strategy manager who works in the health care technology sector. â€Å"It’s all test and learn,† she says about trying to figure out how often to post content. â€Å"Start with one a week and go from there.† It helps to set goals with your content marketing efforts, Bedor says. They could be something like generating leads and building your email list. Whatever your goals may be, your content needs to drive people towards those goals. If your one post a week isn’t quite doing what you’d hoped it would do, try two posts a week. Keeping tinkering with the frequency of your posts until you find the spot that is hitting all your goals. Stick with it. Not only do people appreciate well-crafted content, the more time you spend publishing and producing that content, the more likely you are to become one of those places that people go to for information (like Slashdot or Ars Tehcnica). Attaining this level of readership is a gold mine for any industry, but in the IT world, people love thought leaders. It’s not always easy to attain thought leadership status, but the value that comes from being a thought leader is undeniable. You Don’t Promote it This is a big one. You could have the best, most engaging content in the world †¦ but if you’re not sharing it, telling your friends to share it, or talking about it on your email list (we’ll talk about these next), no one is ever going to see it. Love it or hate it, social media is undeniably a great tool for getting your content out there, especially in the IT world. If you don’t have a social media presence, now is the time to get one. Social media might not lead to more sales, per se, but it’s a great way to let people know you’re there and showcase your content. Interestingly enough, for IT professionals, LinkedIn is the place to be. Up to 80 percent of IT professionals consume content on LinkedIn at least once a week. So if you’re not on LinkedIn, get your company a profile and start posting your content up there ASAP. â€Å"Tech professionals are all about LinkedIn,† says Padmanabhan. â€Å"They are looking at LinkedIn all the time, checking it out at least once a day. It’s where they gather to exchange ideas and share articles.† Not only is the platform a good one for helping educate yourself, he adds, but it’s a great medium for promoting your content. LinkedIn helps you target very specific audiences, and regularly posting there increases your chances of other tech professionals reading your content. We’ve already talked about how IT professionals love to follow influencers and thought leaders, but they’re also big on social media sharing. If you haven’t managed to establish yourself as a thought leader, see what you can to do to get one to share your content. The more shares you get, the more people see your content. The more people see your content, the more people think of you. The more people think of you, the more likely they are to visit your site when they have an IT need. You’re Using the Wrong Kind of Content Every bit as much as you need your content to be interesting, you need to make sure you’re using the right kind of content. This is an easy one to overlook because every industry is different. If you’re not paying attention to current trends, you’re going to end up publishing the wrong kind of content for your audience. First of all, despite what you’ve heard, email isn’t dead. Not by a long shot. If you’re not using email, you’re missing out on one of the best ways to engage with your customer base. Well-written emails can point people in the direction you want them to go and help them make critical decisions for their company (like choosing your solution over a competitor). Secondly, IT professionals love content that is: Relevant to their company Helpful with skill development Interesting to others in their network Engaging (this is one of those things that comes up time and time again) If you want to reach IT professionals, your content needs to be some combination of these things (like an engaging series of blog posts that other IT professionals could use to stay current, for example). Finally, it helps to understand what kind of content IT professionals consume. If there’s one thing IT pros love, it’s white papers. They consume almost 30 percent more white papers than non-IT professionals. When you think about it, it’s kind of a no-brainer. Padmanabahn says that C-level executives, like CEOs and CIOs, love white papers because they allow them to quickly cruise through the content and gather up the relevant pieces of information about the topic, product, or trend they’re reading about. IT professionals also have a pretty healthy appetite for webcasts and podcasts, so don’t overlook these content platforms when you’re planning out your strategy. Ultimately, the kind of content you use depends on who you’re targeting. You’re Winging It Very, very few things work out the way you’d want them to if you don’t have at least some kind of plan. Content marketing is no different. Not having a documented strategy in place could be the thing that kills you, even if your content is killer. It’s easy to just sit down and start producing content. There’s always something to write about, no matter what your industry is. The problem is, if you’re just posting random blogs or sending out emails that don’t have a purpose, your efforts will inevitably fall short. Taking the time to thoughtfully plan out your content makes all the difference in the world. The key thing is to write down what you hope to achieve with your content marketing efforts. If your goal is to attract potential new customers to your site, producing high-level content aimed at people who are already customers isn’t going to help. Here’s a great example of a company that did things right. Logicalis, an IT company based out of the UK, came up with a plan that revolved around putting out an ebook that their prospects would find interesting. Instead of just throwing together an ebook and posting it on their website, they put together a plan that combined the use of a microsite (a series of eight web pages that existed separately from their main web page), the ebook, and a series of emails. The end result was $8 million in new sales for their HP products. Of course it wasn’t just a matter of putting together an some emails and a microsite, either. Each phase of the plan was carefully thought out using a brand storytelling agency. First of all, they had a goal, which was to increase sales of a certain product using a non-sales approach. The ebook topic was determined by sitting down with the sales team and figuring out what pain points potential customers were experiencing — they did this by following conversations people were having. The end result of talking to their potential customers was an ebook called Elements of Design: How the Data Center of Today Can Be The Data Center for Tomorrow. Once they had a topic, the next step was figuring out how to reach potential customers.   A series of six emails was put together to help drive traffic to the microsite. Each of the emails addressed a particular need that potential customers may have had and directed them to a microsite where they could download the ebook. The emails were sent out to a segmented list of 2,000 prospects based on what they had either previously purchased or expressed an interest in. The microsite was designed to capture leads by offering a just enough of a taste of what the ebook contained that they would want to enter their information and download the ebook. From there, Logicalis followed up with leads via the phone and, eventually, moved further them down the sales cycle. Compare that approach to going to the grocery store without a shopping list. Sure, you can do a successful grocery shop without a grocery list, but odds are, you’re going to discover that you left out a main ingredient for dinner because you were distracted by the cookie aisle. It happens to the best of us. Having the proper plan in place will keep you focused. You might still get distracted by cookies, but you’ll have a constant reminder of why you went to the store in the first place. You Don’t Understand what Your Customers Needs Sometimes, no matter how successful your company is, you can be disconnected from your customers. This is something that can easily happen if you’re been in the business for a while, especially if things are going well. It’s easy to think that, because your business is successful, you’ve got your customers figured out. And you know what? You probably do. At least to a certain degree. The thing is, though, while you might be dominating in one area of your customer’s desire, you could be underservicing another. The easiest way to solve this problem is to simply talk to your customers. A quick survey could show you that, while your customers are happy with what you do, a lot of them might wish you offered a related service. In fact, you might discover that you do offer that service, but they don’t know about it. Interviewing past customers is another great way to find out if you’re meeting all the needs of your client base. â€Å"If you are struggling to understand the topics you should be using,† says Bedor, â€Å"then talking to the customer helps.† Reaching out to customer success teams — whose job is to help develop customer relationships that promote retention and loyalty — can be another great way to figure out the kind of content that your customers want, according to Bedor. Finding out what questions these teams deal with most often can be a useful first step to determining the kinds of content customers want. Once you figure out those needs, you can start talking directly to those points in your content marketing. After all, there’s no sense in talking someone’s ear off about email servers when all they want to do is set up virtual workstations for their remote employees. Creating content based on customer questions helps take some of the burden off the customer success team, too. No one wants to answer the same question 10 times day. Moving Towards Better Content Hopefully, by now, you have a sense of what might be going wrong with your content marketing efforts. It usually doesn’t take much to set things down the right path (reading this is a great step toward correcting the problem). As with a lot of things, there’s bound to be a little bit of trial and error involved with figuring out your ideal content marketing strategy. But with everything from light bulbs to dishwashers being connected to the internet, there’s never been a better time to be in the IT field.

The Basics of Getting Started in Homeschooling

The Basics of Getting Started in Homeschooling When youre new to homeschooling, the logistics can seem overwhelming, but it doesnt have to be a stressful time. These homeschooling basics will help you have your homeschool up and running as stress-free as possible. 1. Make the Decision to Homeschool Making the decision to homeschool can be  difficult and is not one to be made lightly. As you are  deciding if homeschooling is right for you, consider factors such as: The time commitmentThe pros and cons of homeschooling based on your family’s needsYour spouse and child’s opinions about homeschooling There are many factors that go into deciding to homeschool and many are unique to your family’s specific needs. Talk to other homeschooling families in person or online. Consider attending a homeschool support group meeting or find out if the groups in your area offer  events for new homeschooling families. Some groups will pair families with an experienced mentor or host QA nights. 2. Understand  Homeschool Laws It is important to know and follow the homeschool laws and requirements of your state or region. Although homeschooling is legal in all 50  states, some  are more heavily regulated than others, particularly if your child is  a certain age (6 or 7 to 16 or 17  in most states) or has already been enrolled in public school. Make sure that you understand what is required of you to withdraw your child from school (if applicable) and  begin homeschooling. If your child has not been in school, make sure you know the age by which you must notify your state that you will be educating at home. 3.  Start  Strong Once you make the decision to homeschool, you’ll want to do all that you can to ensure that you start on a positive note.  If your student is transitioning from public school to homeschool, there are steps you can  take to smooth the transition. For example, you’ll want to allow time for everyone to make the adjustment. You don’t have to make every decision right away. You may find yourself in the position of wondering what to do if your child doesn’t want to homeschool. Sometimes that is simply part of the adjustment period. Other times, there are root causes that you will need to address. Be willing to learn from the mistakes of veteran homeschooling parents and to listen to your own instincts regarding your children. 4. Choose a Support Group Meeting together with other homeschoolers can be helpful, but finding a support group can sometimes be difficult. It often takes patience to find the right match for your family. Support groups can be a great source of encouragement. The leaders and members can often help with choosing curriculum, understanding whats required for record-keeping, understanding state homeschool laws, and providing opportunities and activities for your students. You can begin by searching for homeschool support groups by state or asking other homeschool families you may know. You may also find great support in online support groups. 5. Select  Curriculum Selecting your homeschool curriculum can be overwhelming. There is a dizzying array of options and it’s easy  to overspend and still not find the right curriculum for your student. You may not even need curriculum right away and can utilize free printables and your local library while you decide. Consider used curriculum or creating your own in order to save money on homeschool curriculum. 6. Learn the Basics  of Record Keeping It is very important to keep good records of your childs homeschool years. Your records can be as simple as a daily journal or as elaborate as a purchased computer program or notebook system. Your state may require that you write a homeschool progress report, keep a record of grades, or turn in a portfolio. Even if your state doesn’t require such reporting, many parents enjoy keeping portfolios, progress reports, or work samples as keepsakes of their children’s homeschooling years. 7. Learn the Basics of Scheduling Homeschoolers generally have a great deal of freedom and flexibility when it comes to  scheduling, but it sometimes takes a while to find  what works best for your family. Learning how to create a homeschool schedule doesnt have to be difficult when you break it down into manageable steps. It can be  helpful to ask other homeschooling families what a typical homeschool day looks like for them. A few tips to  consider: When your kids work best: Are they early birds or  night owls?Your spouse’s work scheduleOutside classes and commitments 8. Understand Homeschool Methods There are many methods  for homeschooling your children. Finding the right style for your family may take some trial and error. It’s  not uncommon to try a few different methods throughout your homeschooling years or to mix and match. You may find that some aspects of unschooling may work for your family or there may be some bits of the Charlotte Mason method or some unit study techniques you’d like to employ. The most important thing to remember is to be open to what works for your family rather than feeling that you have to make a lifetime commitment to a particular homeschooling method. 9. Attend a Homeschool Convention Homeschool conventions are much more than book sales. Most, particularly larger conventions, have vendor workshops and special speakers in addition to the vendor hall. The speakers can be a great source of inspiration and guidance. Homeschool conventions also provide a chance to talk to vendors who can answer your questions and help you determine which curriculum is right for your student. 10. Know What to Do If You Begin Homeschool  Mid-year Is it possible to begin homeschooling midyear? Yes! Just remember to check your state’s homeschool laws so that you know how to properly withdraw your children from school and begin homeschooling. Don’t feel that you have to jump into a homeschool curriculum right away. Utilize your library and online resources while you figure out the best homeschool curriculum choices for your student. Homeschooling is a big decision, but it doesnt have to be difficult or overwhelming to get started.

How to Use the Spanish Pronoun Se

How to Use the Spanish Pronoun 'Se' Se is undoubtedly the most versatile of the Spanish pronouns. As you learn Spanish, you will come across se used in a variety of ways, usually meaning one of the -self words of English such as herself or yourself.   Using Se as a Reflexive Pronoun The most common use of se is a reflexive pronoun. Such pronouns indicate that the subject of a verb is also its object. In English, this is usually accomplished by using verbs such as himself or themselves. ​Se is used as the reflexive pronoun for third-person uses (including when usted or ustedes is the subject). Some verbs (as in the final two examples below) can be used reflexively in Spanish even though they arent translated that way in English. Pablo se ve por el espejo. (Pablo sees himself using the mirror.)Los padres no pueden oà ­rse. (The parents cant hear themselves.)Rebecca se perjudica por fumar. (Rebecca is hurting herself by smoking.)Benjamà ­n Franklin se levantaba temprano. (Benjamin Franklin got up early.)Se comià ³ los tacos. (He ate up the tacos.) Using Se as the Equivalent of the Passive Voice Although this use of se isnt technically the passive voice, it fulfills the same function. By using se, particularly when discussing inanimate objects, it is possible to indicate an action without indicating who performed the action. Grammatically, such sentences are structured in the same way that sentences using reflexive verbs are. Thus in a literal sense, a sentence such as se venden coches means cars sell themselves. In actuality, however, such a sentence would be the English equivalent of cars are sold or, more loosely translated, cars for sale. Se abren las puertas. (The doors are opened.)Se vendià ³ la computadora. (The computer was sold.)Se perdieron los llaves. (The keys were lost.)Se prohibe fumar. (Smoking is prohibited.) Using Se as a Substitute for Le or Les When the indirect-object pronoun le or les is immediately followed by another pronoun that begins with an l, the le or les is changed to se. This prevents having two pronouns in a row beginning with the l sound. Dà ©selo a ella. (Give it to her.)Se lo dijo a à ©l. (He told it to him.)No se lo voy a dar a ellos. (Im not going to give it to them.) Using the Impersonal Se Se is sometimes used in an impersonal sense with singular verbs to indicate that people in general, or no person in particular, perform  the action. When se is used in this way, the sentence follows the same pattern as those in which the main verb is used reflexively, except that there is no subject to the sentence that is explicitly stated. As the examples below show, there are a variety of ways such sentences can be translated to English. Se maneja rpidamente en Lima. (People drive fast in Lima.)Se puede encontrar cocos en el mercado. (You can find coconuts in the market.)Muchas veces se tiene que estudiar para aprender. (Often you have to study to learn.)No se debe comer con prisa. (One ought not to eat quickly.) A Caution About a Homonym Se shouldnt be confused with sà © (note the accent mark), which is usually the singular first-person present indicative form of saber (to know). Thus sà © usually means I know. Sà © can also be the singular familiar imperative form of ser; in that case it means you be as a command.

Technology Assessment Research Paper Example | Topics and Well Written Essays - 1750 words

Technology Assessment - Research Paper Example To align IT or IM with the organizational strategy in a health care is would call for determining the objectives of the management and to set the objectives of the technological system to move ahead in that direction. In any health care unit, generally the task for organizing the required technology of the unit is kept under the Chief Information Officer (CIO). This person is given the responsibility to develop a complete understanding of the different clinical information systems, its regulatory and the reporting requirements as well as the usage of this information in the strategic planning process and decision support. The CIO must attend all meetings and must have close associations with the fellow clinicians, the accountants, and complete staff unit and most importantly with the Chief Executive Officer (CEO) of the concerned health care organization. The CIO needs to understand the management structure in the organization in a proper way which has to be better than any other emp loyee as because he would be held responsible for the concerned designs, its implementation and the sustainability of IM/IT systems. As has been found in many reports both the clinicians and the end users usually want more as well as faster information. This has clearly become the most challenging and pressing need for the modern health care technology. A few years back the average life span of an individual used to be around 45 years of age. As time passed by and greater improvements were made in technology, especially in IT, there has been many improvements in improving the quality of health care. As said by Mr. Thomas Goetz, the executive editor of Wired and the author of the new book, â€Å"The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine† (Lohr, 2010) the potential revolution witnessed in public health would be because of improvements in digital